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Advertising is effective thats for sure. How many of us ask for a Kleenex rather than a tissue or call our MP3 player an iPod? We are bombarded with advertising at home and at work, but what works and what doesn't? Here is my list: Telemarketing It is annoying to get telemarketing calls at home, but I have even had them call me at work. I recently met a telemarketer on a bus when I was in Atlanta. When I found out what she did for a living, the first question I asked her was how does she handle the rejection. She said that out of 100 calls she probably gets one or two sales. So why do companies continue to do it? What a great way to lose customers -- annoy them, but they must be making some money at it or they wouldn't continue to do it. Telemarketing is my number one annoyance in advertising and as soon as I answer the phone and get that few seconds of dead air, that is my queue to hang up. Fax Blasts I remember someone from my IAAP Chapter asked me to fax the notice of our Ch

I recently arrived in Atlanta, Georgia to attend OfficeArrow 's Lift Summit on Social Media. It was an amazing conference. If you have never heard of OfficeArrow I would recommend you check them out. They are a team of office professionals for office professionals. Whoever had the idea to put the templates on their site should pat themselves on the back. Once you log on click on the tab Productivity and you will see on the right Templates. Click on that and you will find a wealth of templates from a resume, cover letter, minutes, agenda and many others. I believe someone mentioned there were almost 500 to choose from. I am now leaving Atlanta to travel to Birmingham and the impression I am left with is I have never been in a city that smiles so much. Everywhere I went people have been smiling and so helpful. From the young cadet who waited while I got my subway pass and directed me to the downtown core, to the man who recommended the High Museum and Atlanta Aquarium and gave me

Does anyone even know what CNN stands for? I don't! It has become such a common initialism that it is recognized immediately and everyone knows what it is. And who bothers writing out the words e-mail, TV, ASAP or FYI when everyone will know what you mean anyway? I recently received an e-newsletter from Jane Watson regarding Acronyms and Initialisms , which I thought was timely and wanted to share with you. Each organization we work for will have their own acronyms that we have to get familiar with fairly quickly if you want to know what they are talking about. Depending on how acronym happy your office is, it can be like learning a new language. Just when I think I am starting to understand my new office's language they throw in a new one that I have never heard of before. Back to the drawing board... Coming from a legal background, we were always taught if you are using an acronym or initialism in writing, on the first use you should spell it out and then put the acronym in b